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Showtime Ratings: 2.5M Subscribers Watch ‘The Affair’ — Network’s Best Ever Series Debut Live + 3 Lift : UPDATE


UPDATE, 3:05 PM: Showtime says 2.5 million subscribers have watched The Affair opening episode across various platforms, in what is its best Live + 3 lift ever for a Showtime series debut. With Live+3 for Sunday and replays, The Affair has been viewed by 1.68 million viewers on the linear network. With the addition of the 850,000 on-demand and authenticated platforms, the pilot has been viewed by 2.5 million subscribers to-date — with more linear, On-Demand, Showtime Anytime and DVR/Live+7 viewing to come. On authenticated platforms only,  the pilot episode is pacing 90% above Penny Dreadful, 140% above Masters Of Sex, and 130% above Ray Donovan’s freshman premieres in the week after the linear debut.

Live + 3 viewing of the series’ premiere night added 51% to the audience (412,000 viewers), bringing the total delivery to 1.221 million — vs 809,000 for Live + Same Day. That’s the best…

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